ETHAN
LIPPMAN.
Go-to-market strategist, competitive intel nerd, and AI builder. I help companies wire actually working revenue engines — then ship the bespoke AI tooling that runs them.
RevOps · AI · GTMThe short story.
Enterprise SaaS leader with 15+ years building and improving the revenue, go-to-market, product, and competitive engines behind public and private companies. I write strategy with one hand and ship AI tools with the other.
I'm the person companies call when their revenue engine is fragmented, their forecast is a vibes-based exercise, and they know AI should be helping but isn't yet.
What that usually looks like: a CRO who can't trust the number, a sales team running on six disconnected tools, a competitive landscape nobody has mapped in eighteen months, and an AI strategy stuck in the slideware phase. I come in, listen for a week, and then start rewiring — pipeline cadence, forecasting, enablement, competitive intel, the AI layer that ties it together.
At my current role I run RevOps and AI GTM Engineering. I architected the company's end-to-end revenue engine through 26%+ YoY growth, 20M+ platform users, and the first full year of positive Adjusted EBITDA. Built and operate Elixir — a revenue-grade AI layer that unifies Salesforce, Gong, Slack, Gainsight and external data into agents that run the deal cycle.
Before that: GTM & product marketing leadership at a publicly-traded digital experience platform, competitive intel and acquisition strategy at an enterprise work-management SaaS through its acquisition by a major software company, audience identity product at a national media & publishing group, and a long sales-then-product run at a digital experience SaaS.
Dovo Labs is where that all becomes available to other teams — GTM engineering, competitive intelligence, AI strategy, and custom AI tooling for B2B SaaS, healthcare, robotics, and work management companies. If any of that sounds like the problem you're staring at on a Monday morning, the booking link is right at the top.
Where I've put in the reps.
Enterprise SaaS, public companies, a major acquisition, and a long earlier run that taught me the engine from sales-floor to roadmap. Names redacted on purpose — happy to walk through specifics on a call.
VP, RevOps & AI GTM Engineering
- Architected the end-to-end revenue engine — 26%+ YoY growth, 20M+ platform users, first full year of positive Adjusted EBITDA (2024).
- Built a revenue-grade AI operating layer (codename: Elixir) unifying Salesforce, Gong, Slack, Gainsight, and external data — agents drive the full deal & account lifecycle.
- Instituted exec-grade forecasting, pipeline discipline, and board-level operating cadence; replaced spreadsheets with decision-ready intelligence.
- Scaled productivity through GTM systems and onboarding — cutting ramp ~40% while improving win rates and ICP coverage.
- Led RevOps integration for a strategic acquisition; trusted advisor to ELT and Board.
Senior Director, GTM / Product Marketing
- Owned end-to-end GTM strategy for the flagship digital experience platform — Sales × Product × Marketing.
- Built and scaled a real-time competitive enablement platform — materially improved sales effectiveness in competitive enterprise deals.
- Established an exec GTM operating cadence with the CPO; led launches for Forums, Breakouts, hybrid events, and advanced analytics.
- Executive owner of Market Research, Win/Loss, Competitive Intelligence, and Voice of Customer.
Director of Competitive Intelligence & GTM Strategy
- Senior GTM and market strategy lead during a major enterprise software acquisition — supported diligence, integration, and post-close execution.
- Trusted advisor to the CEO on buying experience, market positioning, competitive threats, and product direction.
- Built and led the company's competitive intelligence function — real-time field enablement, exec briefings, and market insights.
Senior Product Manager — Audience Insights & Identity
- Led product across audience identity, growth, and monetization for a national digital media portfolio.
- Launched the company's SSO and identity platform — scaled to 2M+ users in year one.
- Built first-party data and identity platforms supporting advertiser value and revenue.
- Drove loyalty / rewards strategy; presented to global retail and brand leaders on data and monetization.
Sales, Revenue & Product Leadership
- Sole PM on the flagship platform — owned roadmap tightly aligned to Sales for commercial outcomes.
- Launched a net-new marketing automation product, expanding addressable market and unlocking new buyer personas.
- As AE: full-cycle enterprise SaaS sales — six- and low seven-figure contracts; consistent quota over-attainment.
- Built the foundation in pipeline, qualification, and forecasting that became the basis for later RevOps leadership.
Things I've built.
Some shipped, some retired, some still cooking. The unifying thread: AI that does the homework so the human shows up smarter.
You've Got
Meetings
Calendly's tubular cousin. Claude researches your guest from public sources, drafts a tailored agenda, and makes every booking actually worth showing up to. (Codename: Claudendly.)
Dovo
A competitive intelligence Slackbot. Ingested win/loss, deal rooms, and battle cards; surfaced the right counter at the right moment in the rep's actual workflow. The seed of how I think about AI in revenue today.
Engagements.
Names redacted on purpose — most of this work touched live revenue strategy, M&A, or unreleased product. Here's the shape of it.
Healthcare SaaS
GTM engineering and revenue ops design for a clinical workflow platform. Forecast cadence, pipeline hygiene, and an AI assist for clinical buyer research.
Robotics / Industrial AI
Competitive intelligence framework + market landscape work for an enterprise robotics company. ICP segmentation, pricing signals, win/loss insight.
Work Management Platform
AI strategy and competitive positioning during a market re-positioning push. Built the playbook that the field actually used in deals.
B2B SaaS — Multiple
Across a half-dozen B2B SaaS engagements: bespoke AI tooling for sales coaching, account research, and deal-cycle automation. Always tied to revenue, never to demo-ware.
Let's get
on a call.
GTM engineering, competitive intel, AI tooling for your revenue org, or just a chat about the space. Pick a time — Claude will do the homework before we talk.
Grab a slot → ethan