ETHAN
LIPPMAN.
Go-to-market strategist, competitive intel nerd, and custom AI builder. I help companies wire actually working GTM strategies — then ship the bespoke AI tooling that runs them.
put time on my calendar.
RevOps · AI · GTMThe short story.
15+ years building revenue and GTM engines.
Now I'm rebuilding them with AI — faster, leaner, actually useful.
I'm who CEOs, CROs, and CMOs call when their GTM engine is messy, forecasts are vibes, and AI should be helping but isn't.
Usually that means a CRO who can't trust the number, sales and marketing running on disconnected tools, customer success flying blind, marketing collateral that takes forever to build and goes stale just as fast, and competitive intel nobody's touched in months. The strategy exists — it just doesn't actually work.
I come in, listen for a week, then start rewiring: GTM motion, revenue tech, process, enablement, competitive intel — and the AI layer that makes it all move faster. That includes custom AI tooling and bespoke solutions built around how your team actually sells, markets, and supports customers.
I've spent 15+ years across sales, marketing, customer success, product, and RevOps — building and fixing the systems behind growth. Dovo Labs is where that gets productized for teams that want to move faster, operate cleaner, and stop duct-taping their revenue engine together.
If that sounds familiar, you already know what to do. Call me, maybe.
Where I've put in the reps.
Enterprise SaaS, media, public companies, major acquisitions, and a long earlier run that taught me the engine from sales-floor to roadmap. Names redacted on purpose — happy to walk through specifics on a call.
VP, RevOps & AI GTM Engineering
- Took a messy, duct-taped GTM motion and turned it into a revenue engine that actually runs — clean, connected, and built to scale.
- Built the AI layer behind the business — systems, signals, and workflows working together so deals move faster and teams aren't guessing.
- Put an end to "forecast by vibes" — real pipeline discipline, real cadence, real numbers.
- Turned onboarding and enablement into a cheat code — reps ramp faster, focus tighter, and win more.
- Led through a major acquisition without the usual chaos — aligning tech, data, and teams while keeping the engine moving.
Senior Director, GTM / Product Marketing
- Owned the GTM engine for a flagship platform — aligning sales, product, and marketing into one motion that actually worked.
- Built a real-time competitive enablement system — giving reps the edge in high-stakes enterprise deals (not just static battlecards).
- Established exec-level GTM cadence — partnering with product leadership to launch, iterate, and keep the entire motion moving.
- Led major product launches across events, hybrid, and analytics — making sure what got built actually got sold.
Director of Competitive Intelligence & GTM Strategy
- Played a central role in a major enterprise SaaS acquisition — driving GTM and market strategy from diligence through integration and beyond.
- Trusted advisor to the CEO — shaping positioning, competitive strategy, and product direction based on how deals are actually won and lost.
- Built the competitive intelligence function from scratch — turning it into a real-time weapon for sales, execs, and product teams.
Senior Product Manager — Audience Insights & Identity
- Launched the company's identity and SSO platform — establishing the foundation for how users are understood, engaged, and monetized.
- Turned loyalty and rewards into a growth lever — driving repeat engagement and deeper audience relationships.
- Brought product and data to the front lines — presenting strategy and insights to major brands and partners who relied on it to make decisions.
Sales, Revenue & Product Leadership
- Started on the front lines — owning full-cycle enterprise sales and learning how deals actually get won (and lost).
- Consistently closed complex deals — building a reputation for navigating big accounts and getting them over the line.
- Moved into product — owning the roadmap for a flagship platform with a direct line to commercial outcomes.
- Launched a net-new marketing automation product — opening new markets and expanding who the company could sell to.
Things I've built.
Some shipped, some retired, some still cooking. The unifying thread: AI that does the homework so the human shows up smarter.
You've Got
Meetings
Calendly's tubular cousin. Claude researches your guest from public sources, drafts a tailored agenda, and makes every booking actually worth showing up to. (Codename: Claudendly.)
WordUp AI
Any article, PDF, or URL — turned into audio with AI voices that actually have personality. Nine voices, MP3 downloads, bookmark your spot. Why read when you can listen?
▶ OPEN SOURCEAlfred
A personal executive assistant that lives inside Claude Code. Pulls from your calendar, Slack, email, and meeting transcripts to deliver smart daily briefings — so you walk in already knowing what matters.
Dovo
A competitive intelligence Slackbot. Ingested win/loss, deal rooms, and battle cards; surfaced the right counter at the right moment in the rep's actual workflow. The seed of how I think about AI in revenue today.
Engagements.
Names redacted on purpose — most of this work touched live revenue strategy, M&A, or unreleased product. Here's the shape of it.
Healthcare SaaS
GTM engineering and revenue ops design for a clinical workflow platform. Forecast cadence, pipeline hygiene, and an AI assist for clinical buyer research.
Robotics / Industrial AI
Competitive intelligence framework + market landscape work for an enterprise robotics company. ICP segmentation, pricing signals, win/loss insight.
Work Management Platform
AI strategy and competitive positioning during a market re-positioning push. Built the playbook that the field actually used in deals.
B2B SaaS — Multiple
Across a half-dozen B2B SaaS engagements: bespoke AI tooling for sales coaching, account research, and deal-cycle automation. Always tied to revenue, never to demo-ware.
Let's get
on a call.
GTM engineering, competitive intel, AI tooling for your revenue org, or just a chat about the space. Pick a time — Claude will do the homework before we talk.
Grab a slot → ethan